co: collective
Amazon
What is our new product’s
brand story and positioning?
What is its unique value proposition?
Brand Positioning
Product Strategy
Cultural Intelligence
co: collective
Microsoft
How is the theme of human energy viewed and approached in contemporary life and culture?
What is our brand story around human energy and how does it work as a framework for our M365 product narratives?
Expert Identification
Expert Interviews
Cultural Intelligence
Product Strategy
co: collective
LinkedIn Sales
How do we define the category
for Sales Navigator?
How do we position Sales Navigator to win?
Brand Positioning
Product Strategy
Category Identification
Stakeholder Research
Consumer Research
co: collective
LinkedIn Talent
What are the challenges and goals of talent professionals today?
Do they want to engage in group setting? If so, how?
Experience Strategy
Quantitative Research
Consumer Research
co: collective
IBM Consulting
What is the vision of our new brand?
What is IBM’s point of view on consulting and how can it make us stand out?
Brand Identity
Brand Positioning
Architecture
Naming
Brooks Running
In partnership with Highsnobiety
What defines a Gen Z runner?
How does our brand foundation
translate to Gen Z?
Brand Positioning
Consumer Research
Cultural Intelligence
In partnership with Koto
Tinder
What is Tinder’s brand positioning?
What does their new brand identity look like, visually, verbally and in product experience?
Brand Identity
Positioning
Design Principles
Product Strategy
Stakeholder Interviews
Hulu
In partnership with Waiting in The Sky
How does Hulu’s overall brand platform extend to the Hispanic community?
How can Hulu show this community that it is seen and valued?
How and where should Hulu show up during Hispanic Heritage Month?
Trend Research
Desktop Research
Direct to client
Lays
What is Lay’s brand vision?
How does it come to life and how will it increase brand relevance?
Brand Positioning + Values
Consumer Research
Influencer Identification
Cultural Intelligence
SunChips
Direct to client
What is SunChip’s brand vision?
How does it come to life and how will it increase brand relevance?
Brand Positioning + Values
Consumer Research
Influencer Identification
Cultural Intelligence
Prose
In partnership with SEE ME
Which creative direction best communicates our brand’s purpose?
What is the higher level value we provide our consumers?
Consumer Research (IDIs)
Creative Testing
Brand Positioning
In partnership with Redscout
Cinerama
What does Cinerama’s moviegoing experience look like and feel like?
What is the value we aim to
provide in moviegoing?
Experience Strategy
Brand Positioning
Cultural Intelligence
Carbon Optimum
Direct to client
What is our company’s purpose,
mission, and vision?
What is our brand story that articulates the power and functionality of our technology?
Brand Positioning
Messaging Framework
Website Copy
In partnership with Zeus Jones
Optum Health
What is the Optum Financial Value Story that explains our unique role?
How do we message the value proposition to each of our audiences’ need?
Product Strategy
Product Positioning
Messaging Framework
Stakeholder Interviews
UnitedHealthcare
In partnership with Zeus Jones
How do we refine the current consumer journey?
How does our new consumer journey unearth new opportunities?
Stakeholder Interviews
Consumer Journey
Product Strategy
co: collective
AstraZeneca
What is our brand story that articulates the value that our new medicine, Lokelma, provides?
What does the value proposition look like for each of our constituents? (patients, doctors, caretakers)
Product Strategy
Product Positioning
Stakeholder Research
Consumer Journey
co: collective
Optimizely
As Episerver joins Optimizely to be one company, what is our combined brand identity and brand purpose?
As one company, what do we value and how do we behave?
Product Strategy
Product Positioning
Stakeholder Research
Aleph
Direct to client
What is our new brand identity and brand story that unifiyies 15+ Aleph companies?
As one company, what do we value and how do we behave?
Brand Identity
Brand Positioning
Messaging Framework
Stakeholder Research